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The I.T. Training Scenario......
Like any other industry, the IT training industry is also catered by two kinds of players, namely organized (Branded Name) and unorganized (Non-Branded) sector while the people, who could afford high cost of computer education, get benefited from organized sector, the major part of society, who cannot afford, come to an un-organized sector. The only reason is the organized brand name. They use best quality broachers and course material as a tool to sustain their business demands and charge a high cost for their education. So, here we discuss, a branded name, what they provide and what they charge.
1.Career Counseling
2.Brand Logo
3.Proper Examination
4.Quality Courseware Material
5.Proper Assignments
6.Proper Course Books.
7.Proper Students Course Route Guide
8.Quality & Colored Promotional Materials
On the other hand, He/She (Students) does not go to the friendly neighborhood Computer Centre, even because if it’s course fee is low, because He/She is not confident of getting quality education. Here the only reason for that un-organized brand name, and is the non availability of:
1.Non-availability of Proper Course Books & Course Assignments with projects
2.Non-availability of Proper Course Route Guides & Examination
3.Non-availability of Career Counseling Broachers / Prospectus & Student Identity Card
4.Non-availability of Quality & Colored Promotional Materials
5.No Proper Class Test because Non availability of Proper Question Papers
6.Poor Quality of Certification & Mark sheet
For all this facilities you required a franchise scheme, but the franchise scheme has a lot of inherent drawbacks like: So, here we discuss, A Branded Name, what they provide and what they charge.
1. You sign a heavy and expensive contract with franchises (Amt. in Laces.)
2. You pay percentage share in fees is there for franchises, called ROYALTY.
3. You also pay extra for courseware material/ promotional material and for certification.
4. Administration has to be tailored to suit the parent company, which is completely an overhead on the franchisees.
5. Lack of flexibility sometimes yields to the loss of market share.
6. The fee once fixed cannot be changed by the franchise.
7. Lack of freedom to innovate & Experiment.
So the above explained reasons, with an objective of bringing a new chapter in brand, quality and cost-effective computer training in India, a group of young, dynamic and visionary goal seekers team-up to venture into the IT industry with an intention to provide quality computer education accessible to common mass by setting up an organization SoftBrain Informatic Technology (Pvt.) Ltd.
An Academy of Education, which offers efficient, high values results, personalized to each customer's unique business requirements and comprehensive range of professional service offering that enable the Institutes to upgrade themselves for the present by Indian & Global market under a branded organization that is SOFTBRAIN.